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In 1994 the first Chicken Cottage store was opened in Wembley, North London and it was here that the Chicken Cottage concept began to take shape. Our immediate goal was the creation of a unique taste, closely followed by the conception of a memorable logo and individual brand identity. We were determined to produce a product that would not only be successful in the UK but around the world and realised that winning the 'battle of the globals' lay with the novel taste of our product. When it came to the taste, this is where Khalid's passion for cooking and experimentation really came into its own, developing products that were set to become core to the success of Chicken Cottage in our global reach.